I’m starting the process of cutting back my workload a bit. Not that I really want to cut back, but it’s a matter of needing to refocus, spend some more time on creative endeavors and exploring other options (besides other outside obligations that are taking up my time this summer.) I guess I’m contracting in order to expand.
Over the past two years as I’ve grown my business I’ve narrowed the focus of what I do. I went from creating custom WordPress themes to customizing existing ones, with troubleshooting and maintenance thrown in as well. There’s a market for this, and I’ve been successful in my niche (self-defined success, which may be different from what others consider successful.)
But such a narrow focus has it’s drawbacks. I love to learn new technologies, new tools, try new ideas, and that’s how my inner creator has been fed over the years. By spending all my time working with a technology (WordPress) that I’ve gotten to know very well, I feel a little like I’m spinning in circles.
I know, most working stiffs feel the same way. It’s a job, you do what you do. But I never wanted what I do to be just a job. I’m one of those exceptionally fortunate people who can forge my own path, and somewhere along the way I chose a much too narrow fork to follow.
So now I’m regrouping. I’m not planning to stop offering WordPress related services, but I do want to spend some time trying new things, seeing how I can start offering different services while having more fun and meeting even more amazing people (one of my favorite parts of this job is getting to know my clients.)
I have some ideas, and I’m not quite ready to share them, but that’s part of what I plan to clarify over the next few months. I’m one of those who enjoy the ride even more than the destination, so I’m anxious to get going!
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